Archive for March, 2009

Breadcrumbs In Web Design

What is a breadcrumb?

A “breadcrumb” (or “breadcrumb trail”) is a type of secondary navigation scheme that reveals the user’s location in a website or Web application. The term comes from the Hansel and Gretel fairy tale in which the two title children drop breadcrumbs to form a trail back to their home. Just like in the tale, breadcrumbs in real-world applications offer users a way to trace the path back to their original landing point.

We can usually find breadcrumbs in websites that have a large amount of content organized in a hierarchical manner. We also see them in Web applications that have more than one step, where they function similar to a progress bar. In their simplest form, breadcrumbs are horizontally arranged text links separated by the “greater than” symbol (>); the symbol indicates the level of that page relative to the page links beside it.

In this article, we’ll explore the use of breadcrumbs on websites and discuss some best practices for applying breadcrumb trails in 123Greeting website.


Use breadcrumb navigation for large websites and websites that have hierarchically arranged pages. An excellent scenario is e-commerce websites, in which a large variety of products is grouped into logical categories.

We shouldn’t use breadcrumbs for single-level websites that have no logical hierarchy or grouping. A great way to determine if a website would benefit from breadcrumb navigation is to construct a site map or a diagram representing the website’s navigation architecture, and then analyze whether breadcrumbs would improve the user’s ability to navigate within and between categories.

Breadcrumb navigation should be regarded as an extra feature and shouldn’t replace effective primary navigation menus. It’s a convenience feature; a secondary navigation scheme that allows users to establish where they are; and an alternative way to navigate around your website.

Types of Breadcrumbs

There are three main types of breadcrumbs.

Location-based (2) Attribute-based (3) Path-based

123Greetings used Location-based breadcrumbs. Location-based breadcrumbs show the user where they are in the website’s hierarchy. They are typically used for navigation schemes that have multiple levels (usually more than two levels). Each text link is for a page that is one level higher than the one on its right.

Benefits of Using Breadcrumbs

Here are just some of the benefits of using a breadcrumb trail.

Convenient for users

Breadcrumbs are used primarily to give users a secondary means of navigating a website. By offering a breadcrumb trail for all pages on a large multi-level website, users can navigate to higher-level categories more easily.

Reduces clicks or actions to return to higher-level pages

Instead of using the browser’s “Back” button or the website’s primary navigation to return to a higher-level page, users can now use the breadcrumbs with a fewer number of clicks.

Doesn’t usually hog screen space

Because they’re typically horizontally oriented and plainly styled, breadcrumb trails don’t take up a lot of space on the page. The benefit is that they have little to no negative impact in terms of content overload, and they outweigh any negatives if used properly.

Reduces bounce rates

Breadcrumb trails can be a great way to entice first-time visitors to peruse a website after having viewed the landing page. For example, say a user arrives on a page through a Google search, seeing a breadcrumb trail may tempt that user to click to higher-level pages to view related topics of interests. This, in turn, reduces the overall website bounce rate.









Original article: http://www.smashingmagazine.com

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